World Legends Cup™

World Legends Cup™

Where Football’s Greatest Return to Inspire

the World.

The World Legends Cup™ marks a unique initiative that capitalises on the power of football’s greatest legends to reunite nations, bring together generations of passionate fans, and support youth and underserved communities and people around the world. For the first time in History, the legends will represent their National teams in a biennial championship tournament to compete for the coveted World Legends Cup Crown.

EVENT

BRAZIL’S STORY. TOLD BY LEGENDS.

Through this global initiative, legendary ambassadors will authentically showcase Brazil’s culture, passion, and spirit to millions worldwide, thus amplifying tourism, national pride, and international connection.

LOCAL & GLOBAL IMPACT

A New Era in World Football.

The World Legends Cup™ brings together the greatest icons of the sport for a once-in-a-generation celebration of talent, culture, and global unity.

Hosted in Rio de Janeiro at the legendary Maracanã, the 2026 inaugural edition unites 8 nations and 170+ legendary players, watched by millions worldwide.

VISION

A GLOBAL CELEBRATION OF EXCELLENCE.

Become part of a historic new tournament where the world’s greatest legends return to compete for their nations.

WLC™ offers brands unmatched visibility, cultural relevance, and global reach across broadcast, digital, and live experiences.

Sponsorship

BRAZIL’S STORY. TOLD BY LEGENDS.

Through this global initiative, legendary ambassadors will authentically showcase Brazil’s culture, passion, and spirit to millions worldwide, thus amplifying tourism, national pride, and international connection.

LOCAL & GLOBAL IMPACT

A New Era in World Football.

The World Legends Cup™ brings together the greatest icons of the sport for a once-in-a-generation celebration of talent, culture, and global unity.

Hosted in Rio de Janeiro at the legendary Maracanã, the 2026 inaugural edition unites 8 nations and 170+ legendary players, watched by millions worldwide.

VISION

A GLOBAL CELEBRATION OF EXCELLENCE.

Become part of a historic new tournament where the world’s greatest legends return to compete for their nations.

WLC™ offers brands unmatched visibility, cultural relevance, and global reach across broadcast, digital, and live experiences.

Sponsorship

EIGHT NATIONS PLAY IN RIO

A global stage is set in Rio de Janeiro as legendary teams play in this historic knockout tournament.

LEGENDARY TEAMS & VALUES

UNITY LEADERSHIP GENERATIONS RESPECT TRIBUTE MOVEMENT DEDICATION GLOBAL DIVERSITY EXHIBITION ICONS RESILIENCE COMMUNITY PEACE HOPE TRADITION GLORY VICTORY LEGACY TEAMWORK CONNECTION PASSION HEROES GREATNESS CELEBRATION HUMANITY ACTION INSPIRATION

SCHOOL OF LIFE PROGRAM

INSPIRED BY LEGENDS. BUILT FOR THE NEXT GENERATION.

The School of Life Program supports UNICEF, empowering children through football values and community initiatives, from school visits to charitable activations.